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10 Essential SEO Ranking Factors 2020

10 Essential SEO Ranking Factors 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing ? (Learn more click on any ranking factor below)

We’ve created this handy table of contents in case you want to skip ahead to the SEO ranking factors that are most interesting to you:

What Are the Most Important SEO Ranking Factors?

10 Essential SEO Ranking Factors 2020

  1. A Secure and Accessible Website
  2. Page Speed (Including Mobile Page Speed)
  3. Mobile Friendliness
  4. Domain Age, URL, and Authority
  5. Optimized Content
  6. Technical SEO
  7. User Experience (RankBrain)
  8. Links
  9. Social Signals
  10. Real Business Information

Before we get into the details of each ranking factor, let’s take a quick look at the basics of how search engine rankings work.

Understanding SEO, or “How Do I Rank Higher on Google?”

Many people wonder how Google rankings work, so before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.

What is “Ranking” in SEO?

As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work?

Let’s break it down.

Always keep in mind:
10 Essential SEO Ranking Factors 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).

Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions.

SEO is a very special set of sills.


10 Essential SEO Ranking Factors 2020

For my blog (website and domain) – I tested only one of the factors –
#3 – Mobile Friendliness

Test your website here >


If you would like to read complete list of Google factors go to the link below.

Google’s 200 Ranking Factors: The Complete List (2020) by Brian Dean.

There you can download: The Definitive Guide
To SEO In 2020 (register for Brian Dean’s newsletter first)