The Diderot Effect

The Diderot Effect: Why We Want Things We Don’t Need

— And What to Do About It

Denis Diderot as depicted by Louis-Michel van Loo in 1767. In this painting Diderot is wearing a robe similar to the one that prompted his famous essay on the Diderot Effect.

The famous French philosopher Denis Diderot lived nearly his entire life in poverty, but that all changed in 1765.

Diderot was 52 years old and his daughter was about to be married, but he could not afford to provide a dowry. Despite his lack of wealth, Diderot’s name was well-known because he was the co-founder and writer of Encyclopédie, one of the most comprehensive encyclopedias of the time.

When Catherine the Great, the emperor of Russia, heard of Diderot’s financial troubles she offered to buy his library from him for £1000 GBP, which is approximately $50,000 USD in 2015 dollars. Suddenly, Diderot had money to spare.

Shortly after this lucky sale, Diderot acquired a new scarlet robe. That’s when everything went wrong.

Is there anything Diderot Effect has in common with home biz online?

Of course it has. When you join any kind of business you’ll find that you need not only website link to promote, but also landing pages, autoresponder, tracking software, front end and back end offer etc.

Read at the end of this post perfect solution to this – that is done for you..

The Diderot Effect

Diderot’s scarlet robe was beautiful. So beautiful, in fact, that he immediately noticed how out of place it seemed when surrounded by the rest of his common possessions. In his words, there was “no more coordination, no more unity, no more beauty” between his robe and the rest of his items. The philosopher soon felt the urge to buy some new things to match the beauty of his robe.

He replaced his old rug with a new one from Damascus. He decorated his home with beautiful sculptures and a better kitchen table. He bought a new mirror to place above the mantle and his “straw chair was relegated to the antechamber by a leather chair.”

These reactive purchases have become known as the Diderot Effect.

The Diderot Effect states that obtaining a new possession often creates a spiral of consumption which leads you to acquire more new things. As a result, we end up buying things that our previous selves never needed to feel happy or fulfilled.

Why We Want Things We Don’t Need

Like many others, I have fallen victim to the Diderot Effect (says James Clear, writer, personal growth). I recently bought a new car and I ended up purchasing all sorts of additional things to go inside it. I bought a tire pressure gauge, a car charger for my cell phone, an extra umbrella, a first aid kit, a pocket knife, a flashlight, emergency blankets, and even a seat belt cutting tool.

Allow me to point out that I owned my previous car for nearly 10 years and at no point did I feel that any of the previously mentioned items were worth purchasing. And yet, after getting my shiny new car, I found myself falling into the same consumption spiral as Diderot.

You can spot similar behaviors in many other areas of life:

  • You buy a new dress and now you have to get shoes and earrings to match.
  • You buy a CrossFit membership and soon you’re paying for foam rollers, knee sleeves, wrist wraps, and paleo meal plans.
  • You buy your kid an American Girl doll and find yourself purchasing more accessories than you ever knew existed for dolls.
  • You buy a new couch and suddenly you’re questioning the layout of your entire living room. Those chairs? That coffee table? That rug? They all gotta go.

Life has a natural tendency to become filled with more. We are rarely lookingto downgrade, to simplify, to eliminate, to reduce. Our natural inclination is always to accumulate, to add, to upgrade, and to build upon.

In the words of sociology professor Juliet Schor, “the pressure to upgrade our stock of stuff is relentlessly unidirectional, always ascending.”

Mastering the Diderot Effect

The Diderot Effect tells us that your life is only going to have more things fighting to get in it, so you need to to understand how to curate, eliminate, and focus on the things that matter.

Reduce exposure. Nearly every habit is initiated by a trigger or cue. One of the quickest ways to reduce the power of the Diderot Effect is to avoid the habit triggers that cause it in the first place. Unsubscribe from commercial emails. Call the magazines that send you catalogs and opt out of their mailings. Meet friends at the park rather than the mall. Block your favorite shopping websites using tools like Freedom.

Buy items that fit your current system. You don’t have to start from scratch each time you buy something new. When you purchase new clothes, look for items that work well with your current wardrobe. When you upgrade to new electronics, get things that play nicely with your current pieces so you can avoid buying new chargers, adapters, or cables.

Set self-imposed limits. Live a carefully constrained life by creating limitations for you to operate within.

Buy One, Give One. Each time you make a new purchase, give something away. Get a new TV? Give your old one away rather than moving it to another room. The idea is to prevent your number of items from growing. Always be curating your life to include only the things that bring you joy and happiness.

Go one month without buying something new. Don’t allow yourself to buy any new items for one month. Instead of buying a new lawn mower, rent one from a neighbor. Get your new shirt from the thrift store rather than the department store. The more we restrict ourselves, the more resourceful we become.

Let go of wanting things. There will never be a level where you will be done wanting things. There is always something to upgrade to. Get a new Honda? You can upgrade to a Mercedes. Get a new Mercedes? You can upgrade to a Bentley. Get a new Bentley? You can upgrade to a Ferrari. Get a new Ferrari? Have you thought about buying a private plane? Realize that wanting is just an option your mind provides, not an order you have to follow.

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 “I Need Leads”.. How Do I Get Them!

(by internet entrepreneur, Jim Redland published press release in

What we’ve got is different ways to build your list. Yes, but “I Need Leads” how do I get them! If you want to build a business you are going too have to invest. Remember in any situation if you don’t feed it it doesn’t go. You can have a fine car but if you don’t gas it up it’s stands still.

Hey, “I Need Leads” how do I get them! Well, we solved that. The best and only way to get good ads and return on your money, you buy solo ads.  Solo ads usually give back approximately 40-50% return with opt-in opportunity seekers. The trick to it is don’t buy cheap solo ads that’s like throwing your money to the winds. Figure on spending about 45-60 cents per click.  You’ll get usually pretty good prospects out of that but no guarantees.

That is why you need to keep track on all your advertising using special software – this one I can recommend.

Once you start receiving prospects they’ll go into a funnel.  A funnel is what sorts them out. Again, “I need Leads” how do I get them! Hold on now the autoresponder comes in to go to work now. Next, sending out a series of messages encouraging your prospects to join the business or team. sooner or later some will come aboard. The old saying is some will some won’t  The name of the process is patience. Your leads start to build.

Pulling in good leads can be a chore. Finding or making a good capture page will get their attention for them to fill in their name and email. Usually a solo ad dealer will write a good door opening letter with your capture page in the end to real them you got one.

The list is the life blood of the business. No list.. is like car out of gas. Do you remember when you joined your program they told you to make a list? Well, the NFL no friends left club isn’t a good feeling. Or when friends saw you coming everyone scattered. Now that’s why you need a list of people interested in a work at home business. Your friends aren’t looking and not from you.

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Short-cut to success is possible.

We can see a lot of examples of shortcuts in real life (like on the picture above). It’s natural for people to try save time and energy.Sometimes shortcuts are the smart way to beat the competition.

= Short-cut your path to online success =

Some people think that there is no such a thing as short-cut. Let see what thinks Jeff Goins

” Really? There are no shortcuts in life? Only the hardest working people in the world win? It’s a popular belief, which should be reason enough to question its validity.

But let’s explore this idea.

Let’s say there are no shortcuts and everyone is as successful as they absolutely deserve to be. Does that mean Bill Gates, who makes about $11 billion per year (or $1.3 million per hour!) works 54,000 times harder than the average American worker who earns $50,000 per year? How is that even possible?

Look. We all want to believe hard work pays off. And it does. But at a certain point, you can’t work any harder. You have no more time than anyone else. So what do you do? You have to learn how to work smarter.

And that means learning from someone who’s already been there.

Apply this profit plan to your online business


You need a guide.

For years as a writer, I struggled to get noticed. I blogged and nobody cared,

tried to write books no one would read, and failed to motivate myself to work.

I wanted a publisher but didn’t know anyone in the industry and didn’t have

any readers to show for my work. I was stuck.

What I needed was someone to show me another path. It didn’t have to be a shortcut. I was just tired of the long road to success — because it was leading nowhere — desperately wanted to know what was missing.

In any great story, there is a point in the journey when the hero meets an obstacle he cannot overcome. This is the moment when the guide arrives. This is the essence of Joseph Campbell’s Hero’s Journey: you cannot succeed without someone wiser to show you the way. Frodo needed Gandalf. Luke needed Obi-wan. And you and I need a mentor.

Sure enough, in my own journey, that’s what happened. I met a handful of people who acted as guides in helping me become an author, speaker, and entrepreneur. My dream became a reality within a matter of 18 months. But this wasn’t because I hustled — it’s because I found a guide.”

“ I didn’t succeed because I hustled any harder. I succeeded because I found a guide.”

If you are building online business from home, It’s possible with done for you products, or using franchise model.

What you are going to read can save you 2-3 years of hard work, time and money if you are trying

to build online business from home (or actually from anywhere where Wi-Fi is available)

OR want to scale it up.

Please, pay close attention.

Let me ask you a question…

Are you still trying to start an online business…?

If so, let me know if this sounds like you:

You want to make money online, but you keep getting caught up in all of the technical stuff that goes along with starting an online business…

HTML, CSS, FTP, PHP and a dozen other things you have to have to know to get a website online

and making you money… right?

Or, do you FINALLY feel like you’ve got things figured out, and as you are about

to move forward on your dreams…

You get ANOTHER email… from ANOTHER guru… telling you about the NEW shiny object of the day…

They never give you a real value. Your own website

– I mean a m-o-n-e-y making website.

And your plans… that you felt SO confident about just minutes earlier… fall to the ground

as you reluctantly turn your back on your “plan” and start moving towards the next new thing…

If that sounds like you… then don’t worry.

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Important skills for any kind of business.

Just don’t quit trying.

Executive in National Football League

Vincent Thomas Lombardi, American football coach.

Be the mosquito in affiliate marketing.

If you think you are too small to be effective, you have never been in the dark with a mosquito. –  Betty Reese

Powerful quote, the principle is such a simple one: Size doesn’t matter, persistence does.

Some of us have accomplished incredible things in our lives, but many still don’t believe that they can actually cause changes they want.

Maybe you’re on the hunt for a better standard of living, to be debt free, or simply have less stress day to day. There’s really only one thing that has been tried and trusted and proven over and over again to be effective…

You guessed it: Persistence.

Persistence is almost always the determining factor when it comes to making lasting, positive, change.

Are you willing to “fail” over and over again, learning from your mistakes along the way, to achieve your goal? Lot’s of people say they are, but simply don’t “put their money where their mouth is”.

Yes, persistence can be a risk. There’s no doubt you will fail at first when you try something new, whether it’s a new way of thinking or a new way of living, you’re going to make mistakes.

Just one tip! Disconnect the words “failure” and “bad”, remind yourself every day that ACTION is what’s important, not the end result (for now).

What you can accomplish once you start applying this principle is nothing short of incredible. Doors start to open, boredom is replaced with excitement, and best of all you finally feel in control of the direction of your life.

How can I be so confident that this principle works? Because I saw it working in others life and I apply it to my life (especially now in affiliate marketing).

Note that it’s not an “overnight” success, you have sometimes actually spend over a year with many courses and coaching programs… and no success.

If you don’t give up, you’ll see the result. Your persistence will pay off.

Now I have to add an important detail to the “persistence is everything” equation…

WHAT you’re being persistent at is important.

As successful people noted in their stories, they had tried a lot of things that didn’t work (again not a bad thing), but what did work was a tried and tested system. If you can start on a path that’s been tested before, even if it’s difficult, it has a much higher chance of bringing you the results you want.

That’s exactly what many online top-earners did, they were fortunate to find a system that worked for them. Their persistence paid off.

Now, I want to invite you to watch the video that helped many people get the results … click here (17 min only watch till the end)

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CBD (cannabidiol) is classified as phytonutrient that is a component of the cannabis plant that boosts the immune system without any psychoactive function. CBD is legal in all 50 states. People are using and enjoying our CBD Hemp Oil products as a food supplement to add nutrients to their diet for serious conditions, such as: ANXIETY, PTSD, CANCERS, AUTISM, PAIN, INFLAMMATION, SEIZURES, ADDICTIONS, SLEEP DISORDERS, CROHN’S, ITCHY SKIN AND DEPRESSION, just to name a few. Our mission is to provide people with a healthier alternative to managing their health issues. Big Pharma provides patients with a series of opioids that are knowingly addictive in many cases. Rx and pain medications often cause adverse drug events which are noticed immediately in people with allergies or over the long term use which can result in terrible side effects. Due to the individual and their metabolism, Rx drugs do not work for the majority of the population, they only mask the symptoms and never cure. ONLY THE HUMAN BODY CAN CURE ITSELF with the assistance of a healthy lifestyle. CBD is not a medicine. See full disclaimer at the bottom of this page.

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A World Health Organization -WHO

WHO Report Finds No Public Health Risks Or Abuse Potential For CBD

Opinions expressed by Forbes Contributors are their own.

A World Health Organization (WHO) report has found no adverse health outcomes but rather several medical applications for cannabidiol, a.k.a. CBD, despite U.S. federal policy on this cannabinoid chemical.

According to a preliminary WHO report published last month, naturally occurring CBD is safe and well tolerated in humans (and animals), and is not associated with any negative public health effects [PDF].

Experts further stated that CBD, a non-psychoactive chemical found in cannabis, does not induce physical dependence and is “not associated with abuse potential.” The WHO also wrote that, unlike THC, people aren’t getting high off of CBD, either.

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“To date, there is no evidence of recreational use of CBD or any public health related problems associated with the use of pure CBD,” they wrote. In fact, evidence suggests that CBD mitigates the effects of THC (whether joyous or panicky), according to this and other reports.

 The authors pointed out that research has officially confirmed some positive effects of the chemical, however.

The WHO team determined that CBD has “been demonstrated as an effective treatment for epilepsy” in adults, children, and even animals, and that there’s “preliminary evidence” that CBD could be useful in treating  Alzheimer’s disease, cancer, psychosis, Parkinson’s disease, and other serious conditions.

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See also: Medicaid, Marijuana And Me: An Ex-Opioid Addict’s Take On American Drug Denial

“To date, there is no evidence of recreational use of CBD or any public health related problems associated with the use of pure CBD,” they wrote. In fact, evidence suggests that CBD mitigates the effects of THC (whether joyous or panicky), according to this and other reports.

 The authors pointed out that research has officially confirmed some positive effects of the chemical, however.

The WHO team determined that CBD has “been demonstrated as an effective treatment for epilepsy” in adults, children, and even animals, and that there’s “preliminary evidence” that CBD could be useful in treating  Alzheimer’s disease, cancer, psychosis, Parkinson’s disease, and other serious conditions.

See also: Study Explores Chemical Links Of Cannabis, Exercise, And Sexual Bliss

In acknowledgement of these kinds of discoveries in recent years, the report continued, “Several countries have modified their national controls to accommodate CBD as a medicinal product.”

The situation was like this….

But the U.S., the report noted, isn’t one of them. As a cannabis component, CBD remains classified as a Schedule I controlled substance, meaning it has a “high potential for abuse” in the federal government’s view. Nevertheless, the “unsanctioned medical use” of CBD is fairly common, experts found.

For many CBD users in the U.S., the substance’s mostly unsanctioned and illegal state creates problems, especially as a wave of online (mostly hemp) and store-bought CBD oils and extracts have allowed patients to take the treatment process–and the risks involved in buying unregulated medicine–into their own hands and homes.

While CBD itself is safe and found to be helpful for many users, industry experts have warned that not all cannabis extracts are created equally, purely, or with the same methods of extraction.

You have to know that company – CTFO – produces legal CBD products.

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The Super Affiliates Checklist

The Super Affiliates Checklist

There are three types of affiliates:

1. The struggling affiliate who can’t seem to bring in any consistent cash.

2. The so-so affiliate who makes a few hundred dollars per month, but wants more.

3. The super affiliate, who pulls down a nice commission check every month like clockwork.

If you’re either a struggling affiliate or a so-so affiliate, then you’re going to want to use this checklist to take you to super affiliate status. Take a look… Keep It Simple Struggling affiliates tend to throw stuff at the wall to see what sticks. They jump from promoting one product to another, they deploy a dozen different traffic methods, and they’re always hustling but not getting anywhere very fast.

If you want to take your business to the next level, keep it simple.

Here’s how:

• Start with one offer to promote.

• Create one autoresponder series to promote it.

• Create one lead magnet to attract people to your list.

• Select one source of traffic and use it to send people to your lead magnet.

• Then optimize until this process is creating results for you.

• Once you have one source of traffic up and running, then and only then should you add another source.

• Start building your sales funnel with additional offers. Get the point?

Focus on one step at a time and get that piece working for you before you move onto the next step. Keep it simple.


Set Goals Struggling affiliates may set goals, but they’re vague goals without any basis in reality. Super affiliates do it differently. Not only do they set goals, they then figure out exactly how they’ll achieve those goals.

Now in order to “reverse engineer” your goals, you need to start keeping track of the data.

This includes:

• How much traffic you generate.

• What percentage of this traffic subscribes to your mailing list.

• What percentage of these new subscribers buy an offer from your initial autoresponder series.

• How much money you make per subscriber per month. You’ll need to plug in your own numbers to determine how to achieve your goals.

But here’s a good rule of thumb: a well-targeted list can make about $1 per subscriber per month. So if you’re looking to make $10,000 per month, then one of your goals should be to grow your list as quickly as possible to 10,000 subscribers.


One way to do this is suggest your future subscribers or partners so called “Done-for-You” products (programs, software, blogs, websites).

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If you have been trying to make money online, but have had no success, I am going to show you the fastest path to make your first commissions online, that you will ever discover.


Whats My Secret To Success?

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Yes, I have a high converting sales funnel system that converts targeted Internet traffic, into cold hard cash, over and over again.
I leverage the power of a sales funnel system, that acts as a digital ATM. Everytime I send traffic to my high converting funnel, it spits out money like crazy.


Why does it work so well?
Because we sell real products. Ethical products, with extremely high customer satisfaction rates, that pay out as much as 100% commission per sale, some of which, are recurring commissions, that will help you build a residual monthly income.
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Email Marketing, in the form of Safelists, Mailers and Solo Ads is one of the EASIEST, FASTEST ways to get your business advertised on the Internet. Opt-in safelists are totally SAFE and SPAM-FREE because everyone on each safelist has agreed to accept your email ads.

There are a lot of them that can be find. For now, I would recommend just one – European Safelist (see more features inside – click banners above).

Many of the Safelists are free to join, and many also pay commissions or give you credits for referring others, giving you an additional source of income and/or more advertising! (I recommend to upgrade at least to Pro level).

NOTE: When you join a safelist, many times you will need to give them two email addresses in order to join. You can use your main email address as your Contact email, as long as you don’t mind getting an a few Solo Ads sent to you every day. But, it’s a better idea just to use a Contact Email address specifically for Safelists. You must NEVER use your main email account for your List Email because you will be inundated with tons of emails.


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