“Words are, of course, the most powerful drug used by mankind.”—Rudyard Kipling
As a leader, motivating and inspiring people is one of your most important tasks, and the words you say (and how you say them) are your most powerful tool. And if you strive to be a greatleader, there are things you should never say.
Here are seven statements to take out of our vocabulary completely:
1. “There are no problems, only opportunities.”
Yes, problems do come up, and denying them doesn’t make them go away. Although the phrase is often used to encourage team members to think more creatively, it can also communicate that the leader isn’t willing to listen when there are real challenges to overcome. It makes the leader look out of touch and weak.
The fix: Always be willing to listen to your employees, and ensure they know it. The result will be employees who are much more willing to tackle challenges and bring you solutions.
2. “Don’t do anything without asking me first.”
Unless someone is new to a job, micromanaging their every step not only hinders their growth, but is just as unproductive for the leader. When leaders micromanage everything, they bottleneck the process and lower employee morale. Employees are productive when they have meaningful work and the resources and authority to do their job.
The fix: Instead of micromanaging, clarify expectations ahead of time, check on employees appropriate to their training and ability, and follow up with feedback on how they are doing. The goal is to put the right people in the right places and enable them to succeed.
3. “Don’t bring me any bad news.”
Telling employees this doesn’t make the bad news go away, but it can keep a leader from finding out about it in time for it to be managed. Colin Powell, former U.S. secretary of state said, “Bad news isn’t wine. It doesn’t improve with age.” It’s always better to tackle a problem when it’s small than wait until it’s costly or causes bad publicity.
The fix: Create an environment where employees are encouraged to bring up issues when they appear so they can be solved.
4. “It’s not personal, it’s business.”
Business is all about relationships, and relationships are personal. Employees spend the majority of their waking hours at work. Leaders who ignore their feelings will create resentment and have a difficult time carrying out their goals.
The fix: Create a culture where employees know you have a passion for your work, but empathy for people. Demonstrate that you respect them by treating them the way they want to be treated.
5. “We don’t need any more ideas.”
Leaders often reject creative ideas not because those ideas don’t have potential, but because they aren’t capable of handling the fear, uncertainty and anxiety that goes with backing an idea that may be innovative but has potential risk, such as loss or negative judgment from their boss. After all, if the leader backs an unproven idea and the idea goes down in flames, they believe they do, too. The unintended result is that an organization doesn’t thrive and progress without an influx of innovative (and sometimes edgy) ideas.
The fix: Open yourself up to new ideas and ways of thinking. Take employees’ ideas seriously, and get an unbiased person you trust to evaluate how a new idea could be implemented with changes in strategy or process.
6.“I don’t want any interruptions.”
Leaders get interrupted a lot. You need time to plan and reflect, but if your door is always closed and employees never come to update you, it’s probably because the message is clear: You are too busy to be bothered. The downside is you don’t find out what is going well or what needs your guidance.
The fix: Stop what you are doing, turn away from your computer and really listen to your people. When you need to complete an important task and don’t have time to listen, try saying, “I really want to be able to listen to this because it’s an important topic. Please come back in an hour so I can give it my complete attention.” That way, you will stay informed and still be able to complete the things you need a longer block of time to do.
7.“Failure is not an option.”
Leaders who adopt this philosophy instill fear and anxiety in their employees because mistakes are not allowed. No one can take risks or try anything new because they always have to play it safe. This is the best way for leaders to build a stagnant culture and a company that cannot compete in the marketplace. Failure is really a teaching tool to bring us to something greater.
The fix: Ensure your employees know mistakes aren’t fatal—the goal is to discover mistakes quickly, correct them and move forward. If you wait for flawless, you will never begin anything new. The real failure is fear of developing an idea until it’s perfect.
NOTE: Let’s become partners in online business from home (or any WiFi connection) – click here
Starting on May 25, the General Data Protection Regulation (GDPR) will come into full affect. I am, by far, not an expert on this upcoming regulation. But, the implications are already being felt within the affiliate industry. (by Michael )
I actually agree with most of the provisions laid out in the rules – it will certainly help protect consumer data (considering the recent Facebook privacy debacle).
On the other hand, it’s a double edged sword. Businesses and indivuduals can be fined out of business if not compliant – and it will happen.
What Is The GDPR?
Essentially, the GDPR is a European Union regulation which places specific legal obligations on companies and individuals who collect any personal information on European residents. This also obligates international persons and organizations conducting business in Europe or with any European citizen.
Marketing messages that contain details explaining future use of personal information must be clearly stated.
The requirement that users opt in to any future use of their data; opt-out will no longer be permitted as a default.
The permanent erasure of personal information must be completed upon request of any indivudual.
No more third party cookies. People cannot be tracked across multiple sites.
IP adresses must be anonymized.
What does this mean for affiliates?
No more single opt-in. Double opt-ins are required by law.
You must at all times clearly state what you are doing with a person’s information or email.
If contacted, you must remove all details of a person profile and/or hand over all information back to them.
No more retargeting!
No more IP tracking!
But I’m not in the EU – this doesn’t affect me
Since most of us are marketing worldwide…how are we to know if a European resident visits our website or landing page? Compliance with these rules cannot come after the fact.
Remember…these regulations carry international obligations.
If you are an affiliate in the US who sells a product or signs up someone who is in the EU, you are bound to comply.
I’ve already noticed many email automation companies changing their terms and conditions. Many are no longer accepting network marketing and affiliate businesses.
Basically, if you look closely, you’ll realize that this will radically change how we market online.
(That is important to have your list of subscribers with email marketing provider that sertified. AWeber is already self-certified with both the EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield, and we comply with lawful transfers of EU/EEA personal data to the U.S. in accordance with our Privacy Shield Certification.)
NOTE: If you think where to open an account – I would recommend reliable autoresponder – AWeber.
I’m curious if anyone else has encountered or heard about this yet?
How will it affect your business? And how will you adapt?
I look forward to hearing your thoughts and opinions on the matter.
My recommendation is to turn off all distractions while you are setting up your funnel. Make sure you understand the instructions. If you just don’t understand something ask for help from the vendor or your upline affiliate.
Don’t move forward without getting clarity.
Funnel Mistakes Three: Not Following Instructions Exactly
Setting up a funnel requires you to meet all the technical requirements, or the funnel will not work in the way intended. While owners make every effort to make set up as easy as possible, it’s still your job to follow instructions exactly.
This funnel mistake is one I see people make most often.
As an example, I had a client who started to rush to complete setup and failed to follow the exact steps, leading to a big hairy mess even though the setup was a simple step by step process.
Some people feel they know better than the owner and know what they need to do.
Do one step at a time, pause check your work, then move on to the next step.
Believe me when I say you will save yourself hours of wasted time and frustration.
Funnel Mistakes Four: Not Adding All the Recommended Programs
As an affiliate marketer, you join a funnel to make money. When you don’t sign up and use all the programs included in a funnel it’s like putting handcuffs on yourself.
Then I hear people complain they aren’t making the return on their investment they expected and the owner suggested.
If the funnel is too expensive for you to set up you are better to stop and find a funnel that is easier on your pocketbook.
In my experience, coaching people through funnel set up, people who join all the programs get the best results.
Funnel Mistakes Five: Not Testing Everything Before Going Live
Finally! You’ve made it through the setup. You can wait to get started. You are ready to push the “Go” button so you can sit back and watch the money start flooding in.
This is the most critical moment.
Take a deep breath.
Do all the parts work?
Are the names of the people joining the funnel getting to your autoresponder?
Do you have your payment set up correctly?
Test, test, and test again.
I’ve watched people get all the way through the process and then without doing any testing hit the go button only to realize they didn’t set up their autoresponder correctly.
If you keep these five simple funnel mistakes in mind when you start to build your funnel you will avoid lots of headaches, wasted time and frustration.
What is your biggest challenge working with marketing funnels?
I am currently using a funnel called Funnel X Project. This funnel is set up to help me earn from four different income streams at one time. It builds your list first then has video directions in it to help people to set it up. It also makes sales for you with a video sales presentation built in. This system is currently making sales for me. You have nothing to lose give it a try today. The funnel itself is worth %99.00 Get the Funnel for Free Today!!!
Improve Your Safelists Results With These 3 Simple Actions.
We should always be looking for ways to improve our safelists results.
We want to see a bigger return on our investment which in the case of safelists and mailers often means the work of reading ads so we can qualify to send out mailings. (by internet entrepreneur, Kerri Foster).
Action One: Write Short Emails
Make it a brief statement that catches the reader’s attention so they will want to click the link.
Readers are looking for the link that will allow them to collect credits.
There are not interested in your brilliantly crafted email.If the email is too long they may will hit delete and move on.
Remember there is no shortage of emails to read to collect credits.
Want visits to your landing page: Keep it short.The email below is a good example of keeping it short.
If you’ve been struggling to earn your first commission online, then you need a proven marketing funnel.
This funnel has multiple streams of income on the back-end, so can add-up into a serious commission generator.
It’s completely newbie friendly and you could make your very first sale, as soon as a couple of days from now!
Action Two: Use A Lead Capture Page To Improve Your Safelists Results
It’s called a lead capture page because the potential subscriber gives his name and email to get what you are offering.
Below is an example of an LCP (lead capture page).
Some programs you can use Duel Squeeze or Landing Page Monkey to create splash pages. The one above was done with Duel Squeeze. Duel Squeeze builds your list and leverages the efforts of others. Anyone who uses it it that signs up under you, you will get their signups as well to your list.
Action Three: Use the Filter Function at Gmail.
To improve your safelist results, even more, use filters.Most safelists and mailers insist you use a Gmail address.
Gmail makes it easy to setup and use filters.
If you aren’t sure what I’m talking about I’ve included a good tutorial Youtube Video I made to show you how it’s done.
How to Use Filters in Gmail.
To keep further improving your results I use European Safelist to speed up building my list.
European Safelist is a huge marketing tool that will allow you to get 500 fresh leads to your list every month and provides you with another free autoresponder. This safelist is in the TOP 10 and is a must-have in your business arsenal.
What actions do you take to improve your results with safelists and mailers?
I am currently using a funnel called Funnel X Project.
This funnel is set up to help me earn from four different income streams at one time. It’s also set up to keep track of all my traffic with this great tool – ClickMagic.
It builds your list first then has video directions in it to help people to set it up.
It also makes sales for you with a video sales presentation built in.
This system is currently making sales for me. You have nothing to lose give it a try today.
The funnel itself is worth your time and money to create it by yourself.
In this week’s video, Eric answers the ultimate question: what do we call what we do? Some call it Direct Selling or Multi-Level Marketing (MLM). And some call it Network Marketing.
Right now, we are confusing the world.
The only way we can tell people what we do is by naming a certain company.
“We’re like that company,” we say. We need to have a standard that describes the channel of distribution we represent.
So, what do we actually do?
Ultimately, we sell products to consumers using word of mouth advertising. This is accomplished with three basic strategies.
First, we personally go out and sell the products or services to consumers.
Second, we build and expand a network of other distributors who do the same thing.
And third, we apply leadership to that network to improve productivity of our network.
That is what we do. So, how can we describe that in a term?
MLM is, in Eric’s opinion, a terrible term. All that the term describes is that you can get more than one level from network building. But it doesn’t talk about sales, leadership, or expanding the network. MLM only touches on one little aspect of the compensation plan.
Direct Selling is also, in Eric’s opinion, a terrible term. It still only describes one piece of what we do. Yes, we take products and sell them directly to consumers, but so does the kid with the lemonade stand. Most of the world is involved in Direct Selling to some extent.
The best description is Network Marketing. Network Marketing perfectly covers how we are in the business of marketing products and services through a network of ever expanding and increasingly productive distributors using word of mouth advertising.
Eric realizes that this might be controversial, and some people might run away from defining us as Network Marketers. But we need to be proud of what we do and provide. Our entire profession and all of the companies represented in it need to say “Yes, I’m a part of Network Marketing. Yes, I’m proud of it, and for the average person with entrepreneurial dreams it is a better way.” The faster that happens, the faster the entire profession gets standardized around the world and we stop attacking each other by trying to differentiate what we are.
We need to be proud to be Network Marketers. Proud of who we are and the quality of the products and services we provide. So, spread the word. We are Network Marketers. Tell your friends and family, your company, your contacts, everyone. With shoulders back and chins up, let’s go tell the world that we have a better way.
Note:Here is a good example of network company you can join today!
One of the most common objections that prospects like to throw up when you introduce them to Network Marketing or just any business from home computer (or WiFi connection) is “I don’t have the time.”
Don’t believe that, and here’s one reason why… There was a recent study that talked about television time. This study showed that the average American watches about 27 hours a week watching television. Let me give you some break downs of this…
Let’s watch and listen to what Eric Worre says about that…
Those under 24, average about 22 hours a week watching television. That might sound better than the national average, but that’s because those people are sitting with their devices watching YouTube, playing games, and texting like crazy.
Their brains are still being sucked into a device. One of the things that shocked me is that the older a person gets, the more television they watch. They don’t become wiser and decide to spend their time doing something else. They become more absorbed into the machine.
The study showed that if you’re over 65, the average is over 50 hours a week on television. So, the older we get instead of becoming more engaged with the world, we become less engaged in the world, in business, and in contributing to others.
Imagine if people took those 27 hours, and devoted it to building their future instead of being plugged into the system like a battery in a machine. After all, how much contribution can you have on the world if you’re spending 27-50 hours a week watching television? So, when people tell you that they don’t have the time, don’t call them a liar but don’t believe their story either.
Show them that there is a better way than plugging into the latest television series. There’s a better way than just becoming a super consumer and being told what to buy, how to feel, and what to do. There’s a better way than sitting on your couch. There’s a big world out there. Let’s get out there and contribute to it.
Why not to take 1 hour a day and to try to build online business from home?
The thing is, your potential client is most likely not going to express her true feeling to you directly. In fact, she may not realize it herself. It is so much easier to just say “I can’t afford it.”
In reality though, it is a very low percentage of people in the US who can’t find a way to raise the money they need for something that’s important to them.
For some people, it’s the latest and greatest TV that they prioritize, and they will open a new credit card to buy it. For your Ideal Client, her health is the priority and she’d be willing to forego the daily Starbucks run, cut back on eating out in restaurants, have a garage sale and maybe turn off the cable, in order to pay for the program or product you’re offering.
There’s always a way, and I’ve seen my clients get brilliantly creative to invest in themselves.
It’s not your job to guess what a potential client can or cannot afford. Only he knows what his priorities are and how willing he is to invest in himself.
Nine times out of ten, if a potential client says “I can’t afford it” the real reason is one of these:
“I’ve bought or signed up for a program or product like yours before, and I didn’t really use it so I’m afraid I’ll be wasting more money.”
“I’m not really resonating with you or your style (but I’m not going to tell you that).”
“I thought I was ready to make a real change in my life, but now that I’m talking to you and get the sense you *really* know what you’re talking about, I’m afraid to make this commitment to myself.”
It’s unlikely you’ll ever hear one of these true reasons. It’s so much easier to say “I can’t afford it” so that’s the main reason you will get when a potential client chooses not to buy from you. It’s important for you to know this.
In the rare case when a client is able to express that she’s hesitating because she’s afraid of making a real change in her life, you might try and walk her through this fear. When she truly sees the value of working with you and feels the very real possibility of huge results, her fears suddenly get triggered. The fear of change, of leaving her old self behind, the fear of really stepping up and having the life she dreams of.
If it feels good to do so, you might share a related story from your own past or about one of your other clients. You can tell her it’s perfectly normal to have that fear, and remind her of the cost of NOT investing in herself.
If you’re hearing “I can’t afford it” too often
Even when things are going well, you’ll still get the occasional “I can’t afford it” throughout your business. That’s OK. Let those go, and don’t even worry about it.
However, if you’re hearing “I can’t afford it” on a frequent basis, I recommend you ask yourself the following questions:
1) Am I really ready to have clients and get paid for my expertise?
It’s very possible that your own money issues are at the heart of this problem, not your clients’. You may be ignoring some of your own doubts and fears, and they’re coming through in the way you market yourself and the way you talk with potential clients.
Check in with yourself about the business you’re trying to build. Are you offering products and services you really love? Are you charging what feels really good to you? How can you clear up your own money issues?
Also notice if you’re saying “I can’t afford it” about investing in your own health, life or business. Figure out the real reasons you’re not investing in yourself and clear that up. When you’re feeling abundant, and prioritizing your money around what’s most important to you, you will attract more of the same in your clients.
2) Are you over-describing the Hows of the work you do with clients?
Many practitioners give too many details on their website and during an initial consultation about all the steps involved in the transformational process they offer their clients. Problem is, doing this can make it sound too challenging or intimidating.
Your potential client only wants to know what the possible results are, and they want to feel comfortable with you. Let the rest unfold after they have chosen to work with you.
Keep your early interactions with potential clients – including your website, blog, newsletter, public talks and initial consultation – focused on the challenges they want to overcome and the results they can enjoy by working with you.
3) Are you undervaluing the work you do?
If you don’t fully see the value in your products or services, then your potential clients won’t see it either. If they can’t see the value, no price – no matter how small – is going to be right.
You have to see the value of your work, and charge accordingly. Contrary to what you might think, people are more likely to choose an expensive option over a cheap one if they see its value. The higher price tag creates the feeling that they’re getting the best (even though this is not always the case, unfortunately).
So don’t set out to undercharge or downplay the value of what you offer. Do the opposite. Make it clear how valuable your programs and products are, and then lower the price as a discount, if that feels good to you.
4) Are you asking for the sale and making it easy for your potential client to say yes?
This can sometimes be a communication issue or a tech issue. First get clear exactly what you want to charge for the product or service you’re offering, and what payment options you’ll accept. If you’re comfortable offering a payment plan, be ready to clearly describe how it works, what each payment is and when each is due.
I strongly recommend you accept credit cards (PayPal is the easiest way to get started), as that’s the easiest way for your clients to safely pay you during a consultation, make a purchase from your website or set up their own financing plan to pay for your high-end service.
Practice the money conversation with your coach or a friend, so that it flows off your tongue easily when you’re speaking with a client. Practice asking them directly if they want to enroll in your program or buy your product, and describing the price and how to pay.
If you’re describing payment options in writing on a salespage, have your coach or a trusted colleague review it for you. Simple and clear wins when it comes to talking money.
5) Are you clear who your Ideal Clients are?
Health coaches often forget to add “She’s ready to change her life” to their Ideal Client description. And this shows up in the way you market your services, and who you’re marketing to.
Get clear that your Ideal Client is ready to invest, ready to do the work and excited about making a transformation. Think of a former client, or friend, who fits that description, and be sure to write every word of your website content, newsletters and social media posts, with her in mind.
Speak to those people – not the many unsures out there – and you’ll attract more of them to your initial consultations, thus eliminating the “I can’t afford it” excuse that’s masking the “I’m not ready” reality.
How to respond to “I can’t afford it”
When a client says “I can’t afford it”, don’t be tempted to start lowering your prices for them. Your program or product will only lose value in his eyes if you suddenly drop the price. Chances that he’ll buy from you at the lower price are extremely slim. Chances that you’ll feel good about it and enjoy working with that particular client are also slim.
You don’t have to do anything, or even respond, to a client who says “I can’t afford it”. You could say “Thanks for letting me know” and wish them well. Or, if it feels good to do so, you could consider one of these other options:
If you already offer a smaller version of the program or product your client was considering, you might offer her that as an alternative. Point out that the results will be different, but the price tag might be easier for her to commit to.
If you’re comfortable accepting a payment plan for your larger service, you can offer that as an alternative to your pay-in-full price.
Otherwise, let her know she can contact you when she’s ready to invest in herself, and until then stay in touch via your newsletter. That’s it. You don’t need to do anymore, or try to persuade her to work with you. Keep your focus on clients who are ready to work with you.
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