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How Rick Lax Became The Most Viewed Man In The World From a Coffee Shop…


(Click here to listen now!)

I've got this post from Mike Dillard (internet entrepreneur and founder of Self-Made Man project).

I've never heard about Rick Lax before and was amazed to learn that millions people saw his video, now I did too. So I am sure you'll be interested too to read this post.

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Hey guys, a few years ago, there is a very, very good chance that as you were scrolling through your Facebook feed, you saw a video from a guy named Rick Lax.

Rick was sitting in a coffee shop, wearing his white Apple earphones, and he was about to perform a magic trick right before your eyes.

He didn’t have a fancy stage or video crew. In fact, he used nothing more than the built in camera on this laptop.

And that’s all it took…

As you looked down at the number of views his simple videos were racking up, your jaw would drop…

20 million, 50 million, 90 million 150 million…

Over and over again, Rick’s coffee shop videos would go viral and get tens of millions of views, until he literally became the most watched man in the world.

Today his magic tricks have been viewed over 6 billion times.

So was it an accident, or just dumb luck?

How was he actually making money from all of this attention? After all, Facebook doesn’t have a revenue sharing program like YouTube?

And exactly who is Rick Lax and where did he come from?

Well today we get to the bottom of all of these questions, and much more in an unprecedented interview with the man himself.

And I’ll just say this…

Rick is a genius… None of this was an accident. In fact, it was all based on a system that he’s going to share with you today.

This is an incredibly special interview, as it represents the first and only time that I’m aware of, where a mega influencer like Rick shares their behind-the-scenes business model...

Click here to listen to Rick's amazing story now... 

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Word-of-Mouth Advertising


   Check here where you can apply it

Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening. What are you doing to make sure your potential ambassadors feel confident enough in your business to recommend it? What are you doing to trigger word-of-mouth? (original text from Entrepreneur)

Here are some tips to help you generate word-of-mouth:

Word-of-mouth is triggered when a customer experiences something far beyond what was expected. Slightly exceeding their expectations just won't do it. You've got to go above and beyond the call of duty if you want your customers to talk about you.

 Don't depend on your staff to trigger word-of-mouth by delivering "exceptional customer experience." Good customer service is sporadic, even in the best establishments. The customer who receives exceptional service today can't be sure their friends will receive the same tomorrow, so even the most well-served are unlikely to put their necks on the line and make a recommendation. Deep down, customers know service comes from an individual, not from an establishment. And even the best people have bad days.

Physical, nonverbal statements are the most dependable in triggering word-of-mouth. These statements can be architectural, kinetic or generous, but they must go far beyond the boundaries of what's normal. If you don't want to be average, why do you insist on being normal? Here are some examples of these statements:

  • Architectural. The piano store that looks like a huge piano, with black and white keys forming the long awning over the long front porch. The erupting volcano outside the Mirage in Las Vegas. A glass-bottom floor that allows customers to see what's happening on the floor below them. Do you remember when McDonalds began building attached playgrounds to all their restaurants? It's worked like magic for more than 20 years.
  • Kinetic. The tossing of fresh fish from one employee to another at Pike Place Market in Seattle. The magical, twirling knives of the tableside chefs at Benihana. Kissing the codfish when you get "screeched in" at any pub in Newfoundland. (A screech is a loud and funny ceremony during which non-Newfoundlanders down a shot of cheap rum, repeat some phrases in the local dialect and kiss a codfish. Everyone who visits that wonderful island returns home with a story of being "screeched in.") While it may at first seem like a kinetic word-of-mouth trigger is a violation of #2 above, "Don't depend on your staff...," it's really not. A kinetic word-of-mouth trigger is constantly observable by management. It isn't a "customer service" experience delivered privately, one on one.
  • Generous. Are you willing to become known as the restaurant that allows its guests to select--at no charge--their choice of desserts from an expensive dessert menu? You can cover the hard cost of it in the prices of your entrees and drinks. Flour, butter and sugar are cheap advertising. Are you the jewelry store that's willing to become known for replacing watch batteries at no charge, even when the customer hasn't purchased anything and didn't buy the watch from your store? Word will spread. And watch batteries cost less than any type of advertising.

Architectural, kinetic, generous: These are the flour, butter and sugar of effective word-of-mouth. Will you put these rich ingredients into the mouths of your potential word-of-mouth ambassadors?

     Here's the online business to apply it.

Budget to deliver the experience that will trigger word-of-mouth. Sometimes your word-of-mouth budget will be incremental, so that its cost is tied to your customer count. Other times it'll require a capital investment, so that repayment will have to be withheld from your advertising budget over a period of years. The greatest danger isn't in overspending but in under spending. Under spending on a word-of-mouth trigger is like buying a ticket that only takes you halfway to Europe.

Don't promise it in your ads. Although it's tempting to promise the thing you're counting on to trigger word-of-mouth, these promises will only eliminate the possibility of your customers becoming your ambassadors. Why would a customer repeat what you say about yourself in your ads? You must allow your customers to deliver the good news. Don't rob your ambassadors of their moment in the sun.


One more tip: You can use online something close to this marketing. Communicate with your locals. Do you want to try this?

For example, join this network ReferralKey, fill out your profile and location then connect your locals.


Are we connected? Join me and I will share with you my automated marketing system (applied to specific niche).

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