This is statistics (see article here by Mitch Hayes)
MLM Success is contingent upon many factors, not the least of which is the ability to build a large and successful downline.
Most MLM practitioners are unable to recruit enough people to sustain their business long enough for it to succeed. The industry average is something like 2.7, meaning that the average person can recruit 2.7 people.
Sure, there are gifted men and women who seem to be able to recruit at will but they are the exception, not the rule. So, if a large and thriving downline is critical to Network Marketing success and the average network marketer can only bring in 2.7 people, how can anyone succeed in this industry?
The answer lies in a very simple concept, "The Power of Two."
Simply put, recruit two people and help each of those recruit two people. Then teach the first two to help their people recruit two and so forth. This strategy sets the average MLM distributor up for success instead of failure. There are some very good reasons for this. First, you have simplified the whole recruiting process. All they have to do is recruit two. Second, it creates the momentum necessary to achieve sustained growth. And as the team grows, your support system grows along with it because now everyone is helping everyone below them to get their two. Building with The Power of Two enables your team to work together to grow a solid downline that will make the business profitable for everyone.
The numbers are truly staggering! They may seem small at first but watch what happens as The Power of Two takes over and the business begins to grow.
If you start with one person recruiting two people in their first month and each person thereafter recruits just two in their first month and if everyone on the team follows through with the plan, in four months there will be 63 people on the team. In Six months it will grow to 127, in eight months it will be 511 and in one year, with everyone only expected to recruit two and help their two recruit two, your organization would grow to 8,191 distributors. Now, in any MLM compensation plan I know of, that translates to success and a boat load of cash! And it was accomplished in just one year.
Of course it's a given that no system is perfect and there will always be folks who drop out or who refuse to do their part, that's MLM. It doesn't matter. You simply bypass those weak spots by recruiting another distributor and help them get their two. Problem solved. MLM Success is not always easy but it is incredibly simple. Achieve success by helping others succeed. Help others succeed by building with The Power of Two.
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